Brand Manager |
| Location: | Sarasota, FL |
| Exempt/Non-Exempt: | Exempt |
| Employment Type: | Full-Time |
| Department: | Marketing |
| Description: | The Brand Manager will be responsible for developing brand strategies and tactics that support the Boar’s Head Brand as the premium brand in the marketplace. The Brand Manager will play a key role in developing and testing new products and innovative marketing solutions with the expectation that they can be replicated nationally as resources and opportunities are available.
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| Duties: | - Develop and articulate the vision for a new product. Champion the product from idea through national rollout.
- Define product and package attributes and benefits for R&D development focus.
- Work cross-functionally to develop go-to-market strategies and tactics.
- Lead the development of package graphics, sales material and marketing support for new items. Provide direction and oversee creative design/copy development with internal Creative Services Team and/or outside agency resources.
- Partner with Retail and Distribution Sales teams to communicate new product activity to retailers and Distributors.
- Lead the development of new package formats for new and existing products.
- Provide direction and oversee creative development with internal Creative Services Team and/or outside agency resources.
- Act as primary interface with Operations to ensure production capability.
- Champion innovative marketing techniques to meet brand objectives.
- Employ and direct the services of internal resources and/or promotion agencies to develop ideas.
- Collaborate cross-functionally to ensure on-time, successful execution.
- Manage the marketing relationship between Boar’s Head and prestige foodservice venues.
- Deliver against the Boar’s Head marketing commitments.
- Develop marketing programs that leverage sponsorships to meet brand/business objectives.
- Evaluate product/package/program results.
- Review results with key stake holders to ensure strategies were effective and objectives were met.
- Make recommendations for optimization.
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| Qualifications: | - MBA preferred.
- 7 - 10 years job related experience in sales and marketing for leading CPG companies.
- Retailer marketing with premium retailers (Publix, Kroger, Safeway, etc.) and/or brand marketing experience with Fortune 100 CPG firm strongly preferred.
- Experience in category management and foodservice marketing a plus.
BOAR’S HEAD IS AN EQUAL OPPORTUNITY EMPLOYER
“Boar’s Head” may include Boar’s Head Provisions Co., Inc, Frank Brunckhorst Co., LLC, or one of our other affiliated companies.
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